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Canada’s top brands, Serta® and Beautyrest®, provide a diverse range of options to suit every Canadian’s unique sleep needs.


Devoted to comfort for all. With a strong reputation for innovation built over the last 85 years, Serta provides exceptional, industry-leading comfort.

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#1 Brand

As the leading brand in North America, Serta continues to make waves with new innovations that offer superior comfort, support, and quality. When people think of Serta, they think comfort. It’s what we do best, and it’s what Canadians love us for.

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In 1931, several independent mattress manufacturers joined forces to form Serta. They used their combined expertise to create the PerfectSleeper®, the world’s first innerspring mattress. This spirit of innovation continued with innovative launches such as the Sertapedic® Pillow Soft® mattress, a continuous coil innerspring in the 1980s, and the massively successful iComfort® Sleep System in 2011.

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Devoted to Comfort

Comfort means different things to different people. What’s comfortable for a 230 lb man is different for a 130 lb woman. With that in mind, our team works hard to provide varying levels of comfort for individual sleepers and couples using the latest advances in materials and technology.

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Powerful Retail Solutions

We’re proud to have built strong relationships with Canada’s leading retailers. Sharing our mission of delivering great sleep, our partnerships allow us to introduce more Canadians to the many advantages of sleeping on a Serta.


Simmons’ flagship brand, Beautyrest has a rich legacy of innovation. Since Simmons first launched Beautyrest in 1925, we’ve pioneered sleep innovations like the Pocketed Coil Technology, no-flip mattresses, hybrid mattress, and more. With a focus on lifestyle enhancement, Beautyrest mattresses are expertly designed to help Canadians get more from their day. Beautyrest is the fastest-growing innerspring brand in North America.

Woman smiling at camera on Beautyrest mattress
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Fastest-Growing Brand

Considering Beautyrest has been around for nearly a century, it’s pretty amazing that we’re still North America’s fastest-growing brand. Even with the explosion of new online brands, Beautyrest continues to grow, proving that experience matters. Our legacy of innovation lives on.

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Beautyrest mattresses help Canadians achieve the deep restorative sleep they need to wake up refreshed, recharged, and ready for anything! Wake up refreshed thanks to the latest innovations in sleep technology, including luxury pressure relief, cutting-edge cooling technology, and our famous Pocketed Coil Technology.

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There was a time when sleep was considered a passive activity. Research continues to prove just how active it really is! Sleep is when our bodies rest, recharge, and rejuvenate, making us happier, healthier, and even smarter in the morning. At Beautyrest, rejuvenation isn’t just a promise. It’s our mission. We continue to innovate to help Canadians wake up the best version of themselves, every day.

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Great support is in our DNA. It all started back in 1925 when Beautyrest debuted with the first patented Pocketed Coil Technology.
The innovations didn’t stop there – we continue to iterate and improve on our designs with advanced spring technologies that instantly and individually respond to the exact shape of your body, helping you achieve the deep restorative sleep you need to thrive.