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WE HELP CANADIANS WAKE UP ON THE RIGHT SIDE OF THE BED

Historic shot of Simmons team

THE AVERAGE LIFESPAN OF A COMPANY TODAY IS 18 YEARS. COMBINED, SERTA® AND SIMMONS® HAVE LED THE INDUSTRY FOR OVER 230 YEARS!

THE AVERAGE LIFESPAN OF A COMPANY TODAY IS 18 YEARS. COMBINED, SERTA® AND SIMMONS® HAVE LED THE INDUSTRY FOR OVER 230 YEARS!

Three Serta sheep

The innovations continued with the first Sertapedic® mattress in the 1950s; the Plusher Pillow Soft® mattress in the 1970s; a continuous coil innerspring in the 1980s; and the most advanced gel memory foam technology with the breakthrough iComfort® Sleep System in 2011. This was one of the most successful launches in the industry.

It’s these innovations and more that help Serta gain a loyal Canadian following, not just among families, but to major Canadian and international hotel groups.

Serta was founded in 1931 when independent mattress manufacturers joined forces to take sleep innovations even further. Launching with the “Perfect Sleeper” Serta made waves with the first “tuftless” mattress and “ribbon steel” coils. This innovative new mattress had “narry a button, bump, or hollow to disturb your deep restful sleep”

Three Serta sheep

The innovations continued with the first Sertapedic® mattress in the 1950s; the Plusher Pillow Soft® mattress in the 1970s; a continuous coil innerspring in the 1980s; and the most advanced gel memory foam technology with the breakthrough iComfort® Sleep System in 2011. This was one of the most successful launches in the industry.

It’s these innovations and more that help Serta gain a loyal Canadian following, not just among families, but to major Canadian and international hotel groups.

RECOGNIZE THESE FRIENDLY FACES? ANIMATED BY AARDMAN, CREATOR OF WALLACE & GROMIT, THE BELOVED COUNTING SHEEP ARE INTRODUCED AS BRAND ICONS AND EARN THEIR WAY INTO THE ADVERTISING HALL OF FAME IN 2008.

SIMMONS WAS
FOUNDED IN
1870

Zalmon G. Simmons
Zalmon G. Simmons
Simmons ad from 1925

IN 1958, SIMMONS INTRODUCES THE FIRST KING AND QUEEN MATTRESSES. CANADIANS BECOME EVEN NICER.